We were approached to develop a brand for a new range of muesli. The product was born in the kitchen of Jim Stynes during his ongoing battle with cancer. He switched to a diet of raw foods, essentially unprocessed super foods with a very high nutritional value to keep the body and mind healthy. The muesli is an all natural product, made from the finest ingredients, with no fancy processes or manufacturing shortcuts that strip out the goodness.
Working closely with Jim, Sam Stynes and business partner Hugh, we developed and delivered the brand strategy, the name, the tone of voice, the look and feel of the packaging and all other communication material for both Jimbo and the parent company, Non Fiction Foods. So far Jimbo has featured on the 7PM Project, 3AW and the Channel 9 News and is now available in a good health food store near you.