Spa Country is the elegant lifestyle group located in the Daylesford and the Macedon Ranges, the Australian spa and wellbeing capital. The group represents eight of the most luxurious businesses within the area: Peppers Mineral Springs Retreats, Villa Parma, Mineral Spa, Mineral Spa Villas, Dayget Retreats, The Birch Club, The Birch Estate and the famous Spring Creek Mineral Water. We were asked to develop an identity that could be used to market this unique group of businesses.
The natural beauty of the area, the magnificently restored historical architecture, the luxurious day spa and the ambience of pure glamour were all used as inspiration for the look and feel. The typography is a gentle juxtaposition of old and new, the colours are soft and elegant, allowing the natural characteristics of the businesses to shine through. The identity was then applied to a range of printed collateral, marketing material website.