St Kilda is one of Melbourne’s most colourful and well-known suburbs. The Triangle site is at the heart of this iconic suburb and is currently used as a large car park next to the Palais Theatre. In 2007 Port Philip Council signed an agreement to develop this site into a mixed purpose site. However, community opposition and heated public debate around its use led to a decision to halt any development of this site. The objective of this project is to restart the conversation with the community around the future of the site and to develop a shared vision.
The campaign aimed to encourage residents to have a say about the future of the site. The logo uses the shape of the actual site to create a visual megaphone, whilst the colour palette and overall aesthetic is purposefully stripped back to stand out in the busy St Kilda environment.